Creative Director | Founder | Writer

I merge narrative, culture, and emotional clarity into insight-driven creativity that connects and sticks. As a creative director and copywriter, I guide teams to craft work that's strategically sharp and hard to forget.

Today, I run IDEALISTA, a creative agency in Puerto Rico building brands that blend strategy, culture, and craft—and serve as Chief Creative Officer and partner at Perre Media Group.

I've led work for Pepsi, Coors Light, FIAT, Burger King, Corona, Toyota, Ford, and Pandora—managing platforms, voice, and content that move culture and drive results.

Visit bertodeida.com to see the work

<aside> 🗂️

Portfolio

</aside>

<aside> 📰

Newsletter: Three Sunday Ideas

</aside>

<aside> 🎙️

Podcast: #ADQLEB

</aside>

💼 Experience

• Perre Media Group — Partner & Chief Creative Officer

🗓 Aug 2025 – Present · Carolina, Puerto Rico

• Lead brand and product vision, aligning creativity with business growth across production and content clients.
• Mentor internal and external teams and foster bold, collaborative thinking.
• IDEALISTA — Founder & Chief Creative Officer

🗓 May 2010 – Present · San Juan · Houston · Buenos Aires